Over two years ago, I got it into my head that I needed to have a mission statement, so I have had a document called "What Schmutzie.com and I Are About" sitting on my desktop ever since. Aside from the title, though, the document has remained empty.
Defining who we are, what we do, and why we do it is hard, but I think it is a useful exercise. It can help us to focus on particular goals, refine our messages, or even nudge us onto new paths. Most often, though, we get stuck asking ourselves Who am I? over and over, which can be more confusing than clarifying, so I decided that I needed to come up with an easy route to a personal and/or blog mission statement that wouldn't eat up a bunch of time or throw anyone into a self-help hole, and I think I managed to do it.
How to Write a Personal or Blog Mission Statement In 4 Simple Steps:
1. WHO? If someone were to type your name into a search box, what short but descriptive title would you want to pop up?
- best mom ever
- photographer extraordinaire
- blogger with a flair for hair
2. WHY? What is your motivation?
- to build the best darn human beings
- to help my clients reveal and share their best selves
- to make bad hair a thing of yesteryear
3. HOW? How will you accomplish this?
- put love and education first
- continual exploration of the craft of portrait photography and true engagement
- collaborate with respected brands and those who use them
4. COMBINE THEM. Combine 1, 2, and 3 to create your mission statement.
- Jane Doe, the best parent blogger ever, aims to build the best darn human beings with love and a dedication to good education.
- Photographer extraordinaire, John Doe, with a foundation in the continual exploration of the craft of portraiture and personal engagement, helps clients reveal and share their best selves through social media.
- Jill is a blogger with a flair for hair, making bad hair a thing of yesteryear through collaboration with respected brands and those who use them.
Here is the mission statement I came up with, following my own directions:
Through thoughtful engagement and design, blogger and designer Elan Morgan helps others share their voices and builds better communities online.
My mission statement's not perfect, but after more than two years of coming up with nothing, these four steps helped me to formulate a description of who I am, what I do, and why I do it without causing me to rend my garments or fall into an existential angst hole. Oh, how I do hate those existential angst holes.
Now it's your turn, if you will be so brave. Your mission statements, please!