Design Philosophy & Process
Whether it is building websites, communities, or writing online, I aim to help humanity flourish in virtual spaces. I build sites that are visually appealing, intuitive to use, and that behave as the welcoming embodiment of their owners' goals — whether they are a group, business, or individual — both for the owners and the people who come to use their sites.
I create the visual and structural design for websites and weblogs, mastheads, buttons and badges, business cards, book covers, and more. I design primarily for websites hosted on Squarespace 5 and Squarespace 6, but I will also work with Blogger and WordPress. I create full site designs from concept straight through to the actual CSS and HTML coding within the platform, working with clients throughout the process to craft user-friendly websites with simple navigation that can speak both for and to them.
If your website is based in WordPress, I will do the structural and visual design and then hand the coding over to the fabulous Jen Wilson. She works with me to achieve the specifics of my design and is available to help you with the ongoing health of your website.
I am an adventurous designer, so do not hesitate to ask me what I can do for you, even if you don't see your particular kind of project in my showcased work.
The Design Process: What To Expect
One. To begin the design process, please contact me (Elan Morgan) to let me know that you are interested so that we can discuss our mutual availability and the project at hand.
Two. I will ask you to fill out the Design Questionnaire, which allows you to answer a preliminary set of questions and make some decisions about what it is you are looking for in your design. This design questionnaire is a valuable tool that you and I will use to clarify what it is you that are looking for with a project and will help to lay its groundwork.
Three. I will contact you via email, Skype, Google Hangout, or phone at your convenience so that we can discuss your initial objectives and vision and I can get a better feel for the project.
Four. I will send you a quote for the project that lays out the phases of work to be done. If it is a smaller project for something like a website badge, the quote will be for one phase of work. If the project is for a full website, the quote will be broken down into parts to cover each phase of the project. I invoice periodically throughout the project prior to the beginning of each phase.
Five. Following receipt of the initial payment*, I will send you the first proposal, usually within one week, depending on the complexity of the project or how we choose to move forward. This can be a very organic process depending on how involved you want to be in the project and how you work best creatively and logistically. I am able to work both verbally and visually, so I am flexible in this regard.
In the case of a website, I begin the process by establishing a site and navigation structure around which the eventual visual design will be focused.
Six. You will have approximately three opportunities for revision, which revisions can be fairly extensive around the original design, as goals may shift as we work through your needs for the site and what informs those goals. More than one complete redesign will move beyond the scope of the original agreement, at which point we can negotiate the details of extending the project. This is rare, as most projects move forward to the installation phase without requiring a design extension.
Seven. When you have approved the final design, I (or Jen Wilson, if we are working with WordPress) will install the completed website design for you, or, in the case of a smaller project, I will send you the image via email or Dropbox.
* Payment for design is payment for work done and is non-refundable once the work has been committed.